1. Effective and Sensitive Intercultural Communication
2. Which elements constitute culture?quali elementi costituiscono quello che si definisce la cultura?
   
   • Culture can be considered everything the human being rules about life and communicate to other humans in a social context
3. Which elements constitute culture? E.g. The process to invent something new and be used by the others like a metaphor of life and culture
4. An inventor has an idea to make something new
5. But the invention has to be understood by the future users, this means: instructions
6. What do you think about life like the radio and culture like instructions to write ? LIFE Instructions
7. What is cultural and what is personal?
8. Personal Sphere Pre-cultural Pre-verbal
9. Guide to live Social Rules Cultural Sphere
10. How do they interact? Culture
11. Throughout the personality Culture Personality
12. Personality = person & culture Personality
13. Personalities influence culture Culture
14. Personal and social progress Culture Personality
15. How does culture affect communication?
    • Each individual has a personality directly influenced by its personal background and the surrounded culture
16. = Communication problems X Culture Personality X Culture Personality Same culture but different personalities
17. = Possible approaches to mutual cultural understanding X Culture Personality Y Culture Personality Different cultures but similar personalities
18. = Cultural and personal crashes X Culture Personality Y Culture Personality Different culture and personalities
19. Tips
    • Know yourself
    what is mine?, what is from my culture?
    • Know the world
    consider cultures an opportunity of knowledge not a conflict
    • Know the others