Italian Social and Business Culture

talian Culture – Key Concepts and Values Individualism – 

Italian culture has been described as highly individualistic, signifying a society that emphasises individual responsibility and close family ties. This means that Italians will tend to take care of themselves and their immediate family first. Across Italy you will find many Italian businesses owned by individuals and families. In a business context, individualism influences an Italian's preference to do business with people they are already familiar with.

 Bella Figura – The term Bella Figura is often used to describe the ability to present oneself well and behave with an air of demure and formality and is a key element in Italian business culture. In some areas of Italy, particularly the south, maintaining Bella Figura is believed to enhance beauty and peace in the world. In Italian culture, appearances and other's opinions are considered extremely important. It is vital therefore, when doing business in Italy, to ensure that all presentations and business materials are aesthetically pleasing to your Italian counterparts.  

Affective Communication - An important aspect of Italian culture is the openly expressed thoughts and feelings common to most Italians. Emotions tend to flow easily in this culture with large hand gestures and close personal contact frequently found during Italian conversations. As a result, Italians are often guided by their feelings and in business situations this is important to remember, as establishing solid relationships based on trust are a vital for successful business negotiations. 

 Doing Business in Italy Since Italy became a nation state in 1861, the country has experienced numerous historical upheavals and periods of cultural influence. A founding member of the EU, Italy has contributed substantially to European and Political integration. Italy's infamous north and south divide provides a diversified economy consisting of both industrial and agricultural industries that have been strengthened by the success of many small family-owned businesses and a strong manufacturing sector. With such a firm emphasis on family orientation and national pride it is essential to gain an awareness of the country's culture, business practices and people before you consider doing business in Italy. 

 Italy Business Part 2 - Working in Italy (Pre-departure) o

 Working practices in Italy •Punctuality in the Italian business environment, as a rule, is taken very seriously. However, even though you will be expected to arrive on time, your Italian counterparts may not always adhere to this rule. •The Italian bureaucracy and legal systems are rather slow; therefore expect decisions and business actions to take time. •Generally speaking, the best times to make business appointments are in the morning between 10 a.m. and 11 a.m., or after 3p.m. 

Business In Italy 

KEYNOTE-PRESENTATION-MALLON-GERLAND 

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