Comparing with France
https://culturalatlas.sbs.com.au/french-culture/french-culture-core-concepts
ITALIAN CORE CONCEPT
- la Bella Figura
- Campanilismo
- Elegance
- Politeness
- Boldness
- Flexibility
- Formality
- Confidence
Italy is a country in Southern
Europe that mainly consists of a large peninsula in the Mediterranean
Sea, with two major islands – Sicily and Sardinia. Its land neighbours
France, Switzerland, Austria and Slovenia to the north, with the Alps
stretching across the northern border. Italy is home to the epicentre of
the Roman Empire, the hub of Catholicism and the birthplace of the
Renaissance. It has a rich heritage in art, history, religion, cuisine,
architecture and fashion. These cultural legacies have been deeply
influential in defining Western cultural tradition. They continue to be
romanticised across the globe, so much so that it can be hard for people
to stop recalling clichéd ideas of Italians. Nevertheless, as one of
the top 10 exporters in the world, Italy greatly benefits from its
cultural products. Indeed, they have become a huge economic asset for
the country. Italians have successfully subverted their national
stereotypes into proud virtues. Italians themselves are commonly known
for being flexible, confident and charming people. Their playful and
lively communication style often gives Australians the impression that
they are enthusiastic and appreciative of what life has to offer.
Local Patriotism (Campanilismo)
It
took a long time for Italy’s separate states to unify compared to other
European countries, and it has been a republic only since 1946. As
such, the Italian population continues to be very provincial. People
tend to identify themselves by their region, city, town, village or even
their ‘quartiere’ (a district within a town). For example, a
person from Siena in Tuscany may feel ‘Sienese’ whilst in Tuscany, but
‘Tuscan’ when they are anywhere else in Italy. Connection and loyalty to
one’s township or locality is often stronger than one’s connection with
Italy as a country. This is not to say Italians are unpatriotic – they
are very proud of their nation. Indeed, Italians generally feel their
Italian identity most intensely when overseas. However, nationalism is
not typically a very strong motivating factor for the population. It is
instead often overtaken by the overwhelming spirit of ‘campanilismo’.
Campanilismo
describes Italian local patriotism. The word originates from the
age-old rivalries between townships, represented in the saying “our bell
tower (campanile) is taller than yours”. People’s pride and
loyalty to their locality was symbolised in the bell tower for it was
the generally the tallest building in the area. Today, Italians continue
to feel a deep, loyal campanilismo, especially in those towns
or villages that are populated by families that have lived in the region
for generations. Some places even continue to display their township’s
traditional coat of arms.
This
local patriotism attitude arose out of a historic and mutual mistrust
between Italy’s villages, towns and cities. Until 1860, they were
divided as different states that were often at war or in competition
with each other. They tended to be self-sufficient and independent,
developing different cultural characteristics to their neighbouring
provinces. Old local rivalries are now mostly spoken of in good humour.
However, the cultural distinctions between different regions within
Italy continue to be very noticeable in their dialects, cuisine, daily
lifestyles and cultural traditions.
Regional Differences
Sensitivities
surrounding the Italian identity can arise in areas where past
geopolitical changes have annexed regions and subsumed others into
Italy. This is particularly noticeable around the northern region where
Italy borders France, Switzerland, Austria and Slovenia. For example,
the Italian province of Alto Adige (South Tyrol) was historically
incorporated with the area of Tirol above it in Austria until World War
I. Its citizens arguably share more cultural heritage with this northern
region, having belonged to the German-speaking world for centuries.
Today, more people in Alto Adige speak South Tyrolese German at home and
in public than Italian, and their Germanic culture continues to thrive.
Also,
there are approximately 530,000 Friulian speakers in the region of
Friuli-Venezia Giulia that borders Austria and Slovenia, and many
Italians living in the provinces of Trieste and Gorizia, bordering
Slovenia speak Slovene (Minority Rights Group International, 2015). The
largest linguistic minority is the Sardu speakers on the island of
Sardinia, where an estimated 1.3 million people speak their local
language in preference to Italian (Minority Rights Group International,
2015). It should be noted that while there is great linguistic
diversity, many people are bilingual or even tri-lingual. They often
speak their local regional dialect and standard Italian, as well as the
language of the country their region borders.
Geographical Differences
Italians
may talk of a social distinction between the north and south of the
country. The north industrialised in the latter half of the 19th century
and is generally perceived as being more modern, individualistic
and business-minded. Most of Italy’s biggest metropolises (Rome,
Venice, Milan and Florence) are found in the north or centre of the
country. Meanwhile, the cities in the south (below Rome) are typically
slightly smaller. The south is often associated with traditional
family-oriented values and a slower pace of life. Some of these
characteristics are clear to see, while others are maintained through
stereotypes often associated with each region.
Reputation and ‘la Bella Figura’
Italian
culture places much importance on an individual’s reputation or honour.
It is perceived to reflect their family and upbringing, and is
essentially a way of opening up opportunities. In Italy, a person’s
honour is defined by the impression they leave on others – their ‘la bella figura’ (which literally means ‘good image’). La bella figura describes
the art of making a good impression. It not only refers to a person’s
physical appearance, but the aura they project in the way they hold
themselves. It should be reflected in everything they do, from what they
say to how they act.
The cultural
emphasis on making a good impression may be seen as superficial, but
that’s not necessarily the case. For example, in the lower class, it
often relates to maintaining one’s grace and dignity despite modest
circumstances. Furthermore, considering a good reputation involves
social approval, the ability to accommodate different points of view and
appease people with diverse interests is thought to be one of the
biggest virtues. Someone with la bella figura is thought to have confidence, style, an elegant demeanour and engaging social skills. In this way, la bella figura has almost become an expression of the Italian character.
In
accordance to the attention paid to one’s reputation, there is a
cultural emphasis on one’s personal presentation in appearance and
action. This can lead people to be quite materialistic
(for example, judging another person by the brand of cigarette they
smoke). Italians typically take care to ensure their attire
appropriately suits the occasion. For the upper class, this involves
wearing fashionable clothes and displaying lavish belongings. Those from
the middle and lower classes tend to dress less distinctively, but
maintain a neat and sophisticated decorum, looking dapper. Italians’
personal presentation is often noticed by foreigners, who remark on
their grace and charm.
Sociability
As
Italian culture has a deep focus on relationships, socialisation is
important on both a formal and informal level. Public spaces play a
large role in this. For example, piazzas (public squares)
provide a place for Italians to mingle without having to necessarily
plan an occasion. There is also a popular tradition of taking a gentle
stroll through the town in the late afternoon/early evening, usually on a
Sunday – the ‘la passeggiata’. This is an opportunity to see
the public, catch up with friends and hear the latest news. At the end
of a workday, one might hear people say “Andiamo a fare qualche vasca”
(Let’s go do some laps). Despite being a casual occasion, people often
dress very well for these little ritual walks as the stroll and
conversations along the way are an opportunity to observe others, be
seen yourself and leave a good impression (la bella figura –
see above). Informal social events such as these reinforce a sense of
community belonging. Older people may sit at cafes on popular streets
and watch or wait to be spoken to by those passing. Indeed, al fresco
(outdoor) dining is popular as it allows people to enjoy their meal in a
social setting and observe the public without being the centre of
attention. One finds most main streets have restaurants with their
tables set up outdoors in the public eye.
1 Department of Foreign Affairs and Trade, 2017
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